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Marketing Messages: Make People Feel, Not Think

One of the most common mistakes in marketing is using messages that are designed to make the audience think. It’s far more effective to make the people you’re trying to reach feel some kind of emotion. This article explains why feelings outperform thoughts every time.

Dimes, Feathers, and Hugs

I once had a client who believed her husband, Jim, who had passed into spirit six months previously, had returned to Earth as a cat. She got this idea because several times while sitting in her backyard garden, thinking about how much she missed her partner of thirty-one years, a fluffy white cat walked by.

How To Build Your Success Network

I’m always on the lookout for new ways to build my business. And in the tradition of keeping things simple, networking popped into the mix. What? “network?” That’s a scary word especially for us introverts! For most of us writers (and introverted) types, the very utterance of the word makes us cringe. Yeah, it’s that bad.

Extracurricular Activities

I am amazed at the number of Christians involved in extracurricular activities. One of those areas of involvement is politics.

Make Peace With Your Dream

Often, when we are told to “make peace with” something, it’s in a challenging context, as in “make peace with” your current weight, bank account, relationship, etc. And indeed, the only way to move forward toward whatever your desired goal is to first make peace with wherever you’re at in that journey. So yes, by all means, do that!

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